WHAT:
Three complete multi-media campaigns for Halloween.
WHY:
Halloween is the second busiest night for Uber, meaning there is ample opportunity to win the holiday for the brand. Each of the three campaigns accomplishes something different. The first is intentionally tongue and cheek to demonstrate product features and benefits in a playful way. The second creates an experiential element to delve into the many paths the night's festivities could take. And the final campaign looks to make waves with a massive execution.
Copy: Jordan Elle and Gabe Long
Design: Ryan Nguyen and Nelson Chen